THE TABA JELLY SQUISHY STORY

At Taba Squishies™, we’re proud to be the creators of the Squeezeables brand, the first squishy toy to hit the U.S. market! Our journey began with the goal of introducing kids to a fun, stress-relieving toy inspired by trends from Japan.  These soft slow expand squishes were too good to put down! 

After a year of development, we launched the Squeezeables brand with Walmart, and the squishy toy craze took off. These collectible, so-satisfying toys became a massive hit, and soon, squishies were available in every major retailer across the country.

With Taba Squishies™, we’ve taken the trend to the next level. Made from soft, jelly-like mochi material, our squishies are even more fun to squeeze, stretch, and decorate with pom-poms, sprinkles, and other accessories. Inspired by the playful spirit of the original Squeezeables, Taba Squishies™ bring creativity and joy to kids everywhere!